For our generation, we were inspired to put songs into action. We were engaged. It was a multi-sensory experience and we all tuned in. MTV was a place where multiple genres hung out on the same channel. Where artists visually crafted mini movies and instant variety shows were created in the form of three to five minute rotations of musicianship and visual artistry.
It was fun. It was funny. It was sexy. It was accepting. It begged you to come to the party.
Even artists that weren’t necessarily easy on the eyes, but were excellent musicians and singer-songwriters managed to delight us with that double sensory stimulation. It was a new dawn for a timeless medium of art. Music had a look and it was as varied as each one of us.
Innovation and variety are what I remember so clearly about music videos. It was the stunningly epic stories told by bands I didn’t even care for, but admired their storytelling.
It was the choreography at times and the ability to teach us more than just how to Dougie.
It was a time when we promoted our musicians on a scale like no other, and it allowed us to see artists we may never have considered before, like Bjork.